We've discussed the economics of bike shops here before and what must be done to make them a profitable endeavor.
I hope Bikes on Mass Ave., soon to be Mass Ave. Bikes & Brew, has figured it out. I had the idea for a brew-pub and espresso machine next-door to a climbing gym many years ago. Always worried about traffic moving in the wrong direction (beer first, then climbing), presenting liability concerns. IMO the bike shop is a natural and perhaps safer alternative.
|So hang the photographer. It says "Mass Ave. Bikes & Brew Coming Soon."|